We’re excited to officially launch our company rebrand which is a symbol of our evolution and accurately reflects our identity, values and purpose to our customers.
In sync with Acorn IT Solutions celebrating 20 years in business, plans were made to refresh our aging brand with a fresh, modern and compelling design.
Commenting on the rebrand Niall Delargy, Marketing Manager at Acorn BMS says:
“This was a very exciting project to be involved in and I feel that is has achieved its aim of modernising our brand and emphasises our expertise in implementing and supporting solutions for SME’s across Ireland and the UK. Our refreshed brand has given us the opportunity to communicate our story and our commitment to our customers, whilst preparing the company for the next phase of exciting growth plans.”
The name
We are now Acorn Business Management Specialists (Acorn BMS). The name change more accurately reflects what we do as a business i.e. providing innovative solutions and software to allow companies to manage all of their business processes. “IT Solutions” was removed in an effort to avoid misconceptions around providing hardware and to refocus on our role of delivering software solutions built on Sage that grow with you.
The tagline
Our tagline is “Empowering your business growth” and this is what our objective is when we deal with any of our customers. We help companies grow by implementing the most suitable digital technologies. Benefits include reducing manual admin which frees up time and resources to focus on other areas of the business, providing insights at the click of a button for immediate decisions, and achieving efficiencies across all of your business functions.
The logo and design
Our new logo delivers a fresh and modern visual which instantly stands out. The “A” icon ties in with the overall design, with the ribbons highlighting the emotional impact with our hands on and supportive nature with our customers. The colour palette uses shades of Blue, Green and Purples which are reflective of the modern tech and digital industries.
The website
Our new website is now live which is packed full of information around the products we offer and the services we provide, as well as helpful tips and advice.
The messaging
This was an opportunity to focus on clearly on our messaging which tells our story and to communicate Acorn Business Management Specialists roles as experts in Sage with our unrivalled personal touch.
Mission Statement – “To support and empower companies to grow sustainably through innovative, best in breed, business management software solutions.”
Vision – “To be the #1 trusted software consultancy of choice for UK & Ireland SME’s in modernising their business systems and enabling improvements in their business processes”
Values:
- Accountable – We deliver on our promises, ensure we meet our customer requirements, take ownership and are meticulous to detail.
- Customer focused – We put our customers needs first at all times.
- Openness – We are committed to a culture of teamwork and collaboration.
- Respectful – We value everyone the same, treating people with dignity and professionalism.
- Nurturing – We build and develop long term relationships with our customers, partners, suppliers and staff.
We’d like to thank the team at The Pierce Partnership for all of their work in bringing our ideas to fruition and would love to hear your feedback.
